LAB 05 Strong White

The LAB 05 Strong White has a rounded tobacco character with tones of green herbs, oak, cedar, and almond. At 14mg/g of nicotine content, or 12.5mg/pouch, this is a stronger snus that provides a more intense experience which is likely to better suit more experienced users.

The white, slim pouches were designed to provide a comfortable fit under the lip, and this is why it is the most popular format on the market. A non-drip formula was also devised to create less runniness and more flavor release compared with traditional portion products.

The LAB series was created in 2009 after blind tests were carried out by manufacturers Swedish Match, with code numbers used to establish the different recipes. When the final recipes were selected, the LAB brand was launched in Norway. Only 01 and 02 remain of the original recipes, but there are now seven different products in this line.